Lord Dude was born in the lands of Dudeland.
Everyone lived in peace in Dudeland, until the Evil Witches of the West came and stole the Magic Well of Life. Since then, Dude has spent many years trying to rescue the Well and return the right of clean water to his people.

Lord Dude is part of the Little Dudes project, a collaborative initiative in which artists were asked to design a character from a given template. This "dudes" were then auctioned on the Little Dudes show and the profit was given to three different charity institutions.